Retailer Guidelines


For retailers entering or already in the CBD space, check our guidelines for product selection


AUTHOR DAVID CHADWICK, PRESIDENT & CEO OF LEADING EDGE PHARMS, INC / PUBLISHED: JUN-18-2019

As the CBD market explodes and more retailers are partnering with Hemp and CBD brands the question becomes, how do retailers choose the best brands/manufacturers? Choose carefully by using these guidelines.

  • Look for a product made with proprietary technology based on published science and research available to the general public.
  • Make sure products are manufactured in an annually inspected FDA Registered Manufacturing Facility with a current GMP certification.
  • Make sure all products have a Certificate of Analysis with a batch number prominently stamped on each product or its packaging.
  • Choose products containing organic broad-spectrum Hemp extract ingredients that contain a wide variety of beneficial cannabinoids, vitamins, minerals, fatty acids, terpenes, flavonoids, and fiber that, in its natural oil state, may produce enhanced results.
  • THC free: Retailers may wish to offer a family-friendly product so look for “THC FREE” prominently displayed on the label.
  • Consistency: Look for brands that use consistent formulations and labelling from batch to batch to meet consumer expectations. Any changes to product formulation should be prominently advertised in marketing materials and on its labelling. All changes should be annotated on newly published Product Safety Data Sheets.
  • Variety: Choose a manufacturer that provides a variety of application/administration methods to better meet the broader needs of the consumer. (i.e., topical oils, lotions, crèmes, liquids and ointments.)
  • Choose a manufacturing company with GREAT service.
  • Choose a manufacturing company that reflects YOUR standards
  • Choose a company with logical pricing consistent with product selection. (Are products offered in multiple sizes?)
  • Choose a company with GREAT marketing support at all channel POS.

Our Products are Best of Breed!

CANNAVERA is Uniquely Positioned for the Market Today!

  • Our trademarked patent pending delivery system, Silvidiol™ is like no other on the market. It has been clinically tested by a third party, Tioga Research, to prove that it is non-systemic (doesn’t enter the bloodstream).
  • Silvidiol™ is proven to enter the epidermis and the dermal-epidermal junction, the optimal location containing free nerve endings to inhibit pain signals and provide relief.
  • It releases consistently over 24 hours, so after initial applications 4-5 times the first day, 2 times per day yields consistent results.
  • The product line is manufactured in an FDA approved facility, following GMP and all regulatory guidelines. No chemicals are used in our products. Everything is natural, safe and effective.
  • Our hemp source is grown in Kentucky, USA and is THC free. It will not show up as a positive in drugs tests, nor will one get high from applying the product. It is the perfect alternative to Opioids.
  • CANNAVERA™ is complementary therapy that does not compete with other OTC oral pain products.
  • Since the proprietary manufacturing process to create Silvidiol protects the Cannabinoids, aloe vera and arnica, we guarantee a shelf life of 12 months unlike most other CBD products.

I work for an integrative pharmacy and had used several very high quality CBD brands, both oral and topical, before I came upon Cannavera.
I have chemotherapy caused neuropathy that was quite painful and debilitating. It worked faster and did more for me than any of the others in a much shorter time. I'm still using it and really appreciate the relief it gives me. I highly recommend this product to anyone that has pain and have been telling everyone I know that has some kind of pain to try it.

— Harry S.

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CANNAVERA™ is an all-natural dermaceutical skincare brand that uses the best and latest in technology to enhance the effectiveness of nature’s active ingredients. Strengthened by the science of nano-encapsulation, all CANNAVERA™ products promise the precise and optimal topical delivery of Silvidiol, a patent-pending proprietary compound of Liposomal Hemp and Emerald Aloe Vera, along with other botanical and herbal ingredients that are formulated to promote the health of the skin and the sustained well-being of the body.

★ Reviews

Let customers speak for us

162 reviews
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Great Product

This product works well for my everyday aches and pains that come with age. Gives me the relief I need so I can enjoy my daily activities.

Lencura

Love it. Need oil in pump bottle too. Massage therapists cannot use a roll on for multiple clients. Price remains prohibitive.

Thank you Mr. Ferguson for you comments. We appreciate you taking the time to offer us your opinion because it's how we learn to service our customers better. As our response to many similar comments about the roller ball, we are now offering the large oil (30ml) with a treatment pump to prevent the possibility of cross contamination when shared with others. It will be available later this month. The small (10ml) travel size oil will still come with a roller ball application. This should make your physical therapists and massage therapist very happy. Regarding the price- as we grow we expect to achieve increasing economies of scale which will allow us to pass saving directly back to our customers. Today our patent pending compound and delivery system requires manufacturing in FDA registered facilities and the quality and control of that process has its costs. Please consider that in a recent pricing survey (Aug 2019) we found ourselves with the largest variety of topical applications (5) and also moderately priced at 15% below the average market price for CERTIFIED non-medicated topical products formulated with cannabinoids. Sincerely, David Chadwick, CEO.

Seem to help the pain in my shoulder

Excellent product!

I had pain in my hands and neck for sometime. I was taking naproxen but have found this product to be very effective in relieving pain and stiffness. I will use this product instead of naproxen 500mg from this point forward.

CANNAVERA™ Topical Pain Relief Liquid Spray